A nationwide survey by LocalCircles has revealed that 74 percent of quick-commerce consumers support the government’s move to restrict “10-minute delivery” promises by instant delivery platforms. This strong majority suggests a shift in consumer sentiment away from ultra-fast delivery branding toward greater emphasis on safety, worker welfare and balanced convenience in India’s booming quick-commerce sector. Survey Findings: Consumers Favor Safety Over Extreme Speed The LocalCircles survey gathered more than 90,000 responses from across 180 districts in urban India. Participants were asked whether they supported the government’s advisory urging quick-commerce companies to stop advertising fixed “10-minute delivery” timelines. A substantial 74 percent of respondents said they backed the move, while only a minority opposed it or were undecided. When consumers were asked if they personally wanted deliveries within ten minutes, 38 percent said they did not want any product in that time frame. Of those who still valued ultra-fast delivery, medicine delivery was the top priority, followed by essential items such as groceries. Context: Government And Union Action On Delivery Timelines The survey results come shortly after the Union Labour Ministry urged leading quick-commerce companies to drop rigid 10-minute delivery promises from their marketing, citing concerns that such extreme timelines place… Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups
