OpenAI has announced that it will begin testing advertisements in ChatGPT later in January 2026, marking a major shift for the widely used AI chatbot that has so far operated largely without ads. The trial will start in the United States, initially for users on the free tier and the newly expanded low-cost ChatGPT Go subscription, as part of efforts to boost revenue and support continued investment in AI development and infrastructure. What The Advertising Plans Involve Under the new model, OpenAI will begin showing clearly labelled ads alongside or below ChatGPT responses when there is a relevant sponsored product or service tied to the user’s conversation. Advertisements will be separate from the actual chatbot output and are designed not to influence the AI’s answers. Users on **higher-tier subscriptions — such as Plus, Pro, Business and Enterprise — will continue to enjoy an ad-free experience. The ads are intended to appear only in appropriate contexts and will be blocked from showing in sensitive domains such as health, political content or for users under 18. OpenAI has emphasised that user conversations and personal data will not be sold to advertisers, and ad relevance may be adjusted based on topic rather than… Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups
