Reliance’s fashion ecommerce platform Ajio is focusing on average bill value and speed in a market that has become a three-way battle between Nykaa, Myntra and Ajio. The digital fashion and lifestyle business witnessed 21% growth in average bill value compared to the corresponding quarter in the previous year. This year, the discount-heavy festive season was split between Q2 and Q3, unlike last year, where it fell largely in the third quarter.Higher average bill values largely translate to companies making more money on every order. Ajio said its average bill value, which it claims is the largest in the ecosystem, is one of its key focus areas. In its FY26 Q1 earnings, the company flagged 50-60% higher bill values in Ajio Rush orders. Reliance’s hyperlocal play has also trickled down to its digital fashion and lifestyle business. It expanded Ajio Rush, which largely does two-to-four hour deliveries, to over 420 pincodes across 10 cities. The company has also ramped up next day delivery to top 26 cities, largely leveraged using its store network, a key edge from other online only players. “Now the benefit of this is customers returns is the nature of this industry and the biggest reason for… Read MoreYourStory RSS Feed
