As a newly minted entrepreneur, Varun Mayya approached startups with a technology-first lens and honed that approach over the next decade. Now, with 13 years of experience, he’s shifted to a problem-statement focus. The right solution, he believes, could leverage technology, human effort, or clever business models to address the core issue. Mayya co-founded Aeos in 2022 with his wife Achina Mayya, a Bengaluru-based bootstrapped media-tech company. Aeos serves B2B clients like Redbull, Amazon Prime, and IPL teams. Its closed-loop model integrates content creation, distribution, talent scouting, and GenAI tools for scalable operations.He began by targeting the problem of videos, with an aim to focus on video games later. His team pursued every avenue: business model innovations, manual hiring, or tech solutions. This flexibility allowed the problem to be attacked by multiple vectors, an approach that transformed everything.In just the last month, Mayya’s bootstrapped company Aeos achieved over a billion views with a staff of 500 employees. “We have much higher margins than a traditional video services company – almost 3 to 4x. But the minute you start using technology, the minute you start using AI, you have better margins.”Inside Mayya’s mind: the entrepreneurEvery time Mayya heads to work, he’s an… Read MoreYourStory RSS Feed
