The Board of Control for Cricket in India (BCCI) has struck a major commercial partnership with Google’s Gemini, locking in a sponsorship reportedly worth ₹270 crore ahead of the 2026 Indian Premier League (IPL) season. With the IPL entering another chapter of domestic and global viewership growth, this deal highlights how tech brands are increasingly investing in the premium cricket ecosystem to expand their footprint among sport-engaged audiences. Why This Sponsorship Matters The IPL is one of the most lucrative sporting leagues in the world, blending high-octane cricket with massive media consumption and brand engagement. As digital platforms and tech companies compete for attention in entertainment and sports, securing a high-value tie-up like this signals confidence in the league’s commercial potential. For the BCCI, diversifying sponsorship portfolios and commanding strong deals strengthens its revenue base — vital for supporting grassroots cricket, domestic tournaments, and international fixtures without overburdening consumers with high ticket prices or exclusive broadcast costs. Google Gemini: More Than a Name on a Banner Google’s Gemini branding reflects its broader push into generative AI and developer ecosystems. Partnering with the IPL — a platform with massive digital viewership and fan interaction — provides a high-visibility opportunity to showcase… Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups
