Zepto CEO Says Dropping ‘10-Minute Delivery’ Branding Was Suggested in Good Faith

The Union labour minister’s proposal to remove the “10-minute” delivery guarantee from the branding and advertising campaigns of rapid commerce (qcom) platforms was made in good faith, according to Aadit Palicha, founder and CEO of Zepto. After meeting with Labour Minister Mansukh Mandaviya, Palicha posted on social media.According to him, Zepto hopes to collaborate with the government and support its attempts to advance India. Naturally, the business is not flawless, and the government is always welcome to offer suggestions on how to make it better. “This is what we did recently when Mansukh Ji gave us a good-faith suggestion to remove ‘10 minutes’ from our branding,” he stated.Qcomms Dropping 10 Minutes IdeaZepto, Swiggy, Instamart, BigBasket, and Blinkit were among the Q-commerce platforms that abandoned the 10-minute delivery guarantee last week. It was carried out following the ministry’s intervention due to worries over gig workers’ working conditions. Palicha stated that the minister clearly articulated his primary objective of further expanding employment opportunities and economic mobility facilitated by platform-based enterprises.Zepto has employed over 40,000 store employees, truck drivers, and warehouse operators in addition to over 180,000 delivery partners, according to figures provided by Palicha. Additionally, he mentioned that the corporation pays its…  ​Read MoreStartupTalky- Business News, Insights and Stories