If the shoe fits, wear it. But if it doesn’t, don’t squeeze into it. And that’s what the founder of Gully Labs, Arjun Singh, did when he realised that Indians were walking in one-size-fits-all designs borrowed from the West in the name of sneakers. For Singh, a sneakerhead himself, this observation was hard to ignore. Therefore, he decided to give Indians their own sneaker brand — one that is not only on par with global labels but also rooted in the culture. “Until 2023, there was no brand that felt culturally Indian yet globally aspirational,” Singh said, adding that the absence of this fusion became the driving force behind Gully Labs. Founded in August 2023, Gully Labs is a Delhi NCR-based startup that sells sneakers inspired by Indian motifs. Backed by the likes of Zeropearl VC, Saama Capital, and Atrium Ventures, the sneaker brand currently has 50 SKUs. What’s, however, more interesting about Gully Labs is the journey of its founder, for whom entrepreneurship was never part of the plan. Yet, he ended up becoming a founder twice before the launch of Gully Labs. A Long Walk To Gully Labs Growing up in a middle-class household, the rule for Singh… Read MoreInc42 Media
