Marico Ltd (the company that owns brands like Saffola, Parachute, etc.) is now eyeing a major stake in 4700BC. Many wonder (and some are confused too) as to why PVR has come into the picture. Well, 4700BC is owned by Zea Maize Private Ltd, which is currently mostly owned by PVR INOX Ltd (the cinema chain). The deal is in talks for a whopping INR 227 crore for 93.27% of Zea Maize Private Ltd. PVR INOX has agreed on the sell-off. But why does PVR want to sell 4700BC in the first place? What exactly does Marico want from this deal? Any word from either side yet? For all that, learn more. Official Press Release – Source BSE IndiaWhy Does Marico Want to Buy 4700BC?4700BC is a premium snack brand that is best known for its popcorn. Plus, it also sells popped chips, makhana, crunchy corn, and nachos. According to Marico’s MD & CEO, Saugata Gupta, the brand perfectly fits Marico’s plan to grow in fast-growing food and snack categories. The company sees a huge potential in 4700BC. They found that the brand has a strong connection with its customers. Once the deal gets through, Marico will become the main… Read MoreStartupTalky- Business News, Insights and Stories
