StartupTalky presents Recap’25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future.In this edition, StartupTalky speaks with Vishal Sharijay Garg, CEO & Founder of Hobo.Video, about the major shifts that redefined digital marketing in 2025. As brands moved away from platform-first thinking and toward people-first storytelling, authenticity, community influence, and user-generated content (UGC) emerged as the most powerful drivers of engagement and trust.Garg shares how Hobo.Video evolved into an AI-powered, creator-led marketing engine — helping brands replace polished ads with relatable stories from nano and micro influencers. The conversation explores the growing dominance of short-form video, the rise of UGC as a performance channel, and how AI is transforming influencer discovery, campaign optimization, and real-time decision-making.StartupTalky: How would you describe the biggest shifts in digital marketing in 2025? What stood out most in consumer behaviour, content formats, or brand expectations?Vishal Sharijay Garg: 2025 really pushed digital marketing to focus on people, not platforms. It’s not about chasing trends or algorithms anymore, it’s about understanding real human behavior. We realized that marketing works best when it’s human, relevant, and built on trust.Some key shifts… Read MoreStartupTalky- Business News, Insights and Stories
