Bharti Airtel has ended its Perplexity Pro subscription benefit, marking the conclusion of a digital perk it had offered to customers as part of its service bundles. The offer, which provided free access to advanced AI features typically worth around ₹17,000 per year, is no longer available to new or existing subscribers who hadn’t claimed it before the deadline. What the Perplexity Pro Offer Was When it launched in mid-2025, Airtel partnered with Perplexity AI to give its 360 million mobile, Wi-Fi and DTH users a complimentary one-year Perplexity Pro subscription. This plan included premium AI capabilities such as enhanced search, access to powerful language models, deep research and analysis tools — all delivered through the Perplexity platform. The promotion was positioned as a significant value addition for Airtel subscribers, helping differentiate its digital service offerings in a competitive telecom landscape. The benefit was redeemable through the Airtel Thanks app, and eligibility applied to both new and existing customers within the promotional window. Offer Ended as Originally Planned The Perplexity Pro benefit was always designed as a limited-time promotional offer. Airtel’s original terms stated that the free subscription could be claimed until January 16, 2026, after which it would no… Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups
