Marketing automation is no longer a nice-to-have for growth teams. It has become infrastructure. The global marketing automation market is projected to reach $13.71 billion by 2030, and 78% of marketers already use automation tools actively, according to Salesforce’s State of Marketing report.The conversation has shifted, too. What used to be “email marketing software” has evolved into omnichannel orchestration covering email, SMS, push notifications, and in-app messaging. And right now, AI integration is table stakes across every platform on this list, not a premium feature reserved for enterprise tiers.This guide is for founders, growth marketers, CMOs, and RevOps teams who are either evaluating their first marketing automation platform or considering a switch. We cover seven tools across different segments: all-in-one platforms for enterprises, specialists for eCommerce and SaaS, and budget-friendly options for startups. Each recommendation includes verified pricing, specific feature strengths, and honest assessments of limitations.The criteria? Feature depth in workflow building, AI maturity, integration ecosystem quality, pricing transparency, and scalability from startup to enterprise.How We Selected the Best Marketing Automation ToolsTo make this comparison useful rather than another feature checklist, we evaluated each platform against a consistent set of criteria.Feature depth: Does the workflow builder support complex branching logic,… Read MoreStartupTalky- Business News, Insights and Stories
