The agricultural sector continues to be the biggest employer in India, with over 46% of the population engaged in agricultural activities, a number that has surprisingly grown in the past few years even though globally India’s image is a tech services and products giant. At the same time, the average annual growth rate in the agriculture and allied sector over the past five years has been around 4.4%, according to the Economic Survey 2026. It highlighted that while AAGR has shown improvement, exceeding the global average of 2.9%, yields across several crops continue to trail behind global numbers. Enter: crop productivity. Several startups in the sector have been trying to optimise agriculture for the past decade through technology, providing farmers with everything from hundreds of data points to speciality tools they require to increase yields. However, most of them have failed to scale to a level that will actually make a dent on the highly fragmented ecosystem, particularly due to the nature of this business. “India as a country drives its growth based on agriculture, yet we haven’t seen very few unicorns or success stories in agritech based businesses. The primary reason is fragmentation, unique geographical problems and lack of…  ​Read MoreInc42 Media