India’s beauty and personal care industry has been booming, but it is also under scrutiny. Consumers are increasingly questioning the environmental cost of cosmetics and the chemicals that go into everyday self‑care. Across the country, a new generation of entrepreneurs is responding with brands rooted in sustainability, science, and transparency.The Bath Science, launched in 2022 by Dr Geetima Deka, is one of Assam’s young ventures rethinking personal care. The founder’s mission is to redefine luxury by transforming waste into wellness — upcycling stale flowers, fruit waste, and food by‑products into functional skincare ingredients. Rooted in science and circular sustainability, the brand positions itself as “zero‑waste, zero‑tox”, with products designed to be safer for both people and the planet.From Idea to ImpactGeetima describes her decision as both personal and purposeful. “I wanted to build something meaningful, something that could turn waste into value and make self‑care safer for people and the planet,” she says. That conviction became the foundation of The Bath Science.“Our uniqueness lies at the intersection of science and circular sustainability,” she explains. By upcycling discarded materials into skincare ingredients, The Bath Science aims to prove that waste can be a resource, not a liability.The early hurdles were familiar… Read MoreYourStory RSS Feed
