Non-profit organisations in India, and around the globe, have traditionally stayed away from digital transformation. However, Artificial Intelligence (AI) is now changing the game. Tech-for-good startup Digital For Nonprofits (D4NP) is one such startup that is building GenAI solutions (among other things) to help non-profits in India become more technologically savvy.New Delhi-based D4NP’s story started a decade ago. As digital marketing was taking off in India in 2008, Abhinav Chetan was part of Google LLC’s Delhi office, working at the forefront of the country’s growing internet economy. In his 12-year stint at the company until 2020, Chetan got many opportunities to get involved in projects outside of his primary responsibilities—some of which involved working with non-profit organisations. In 2012, he took a 40-day break to train as a yoga teacher at the Sivananda Yoga Ashram in Kerala. After he returned, he wanted to do something for the organisation. “They knew yoga. They gave me the gift of practice. I knew digital marketing. So in 2014, I helped them get a Google ad grant. Now they use other technological tools too. That showed me that a 60-year-old ashram with no understanding of the digital space and outreach could suddenly access a lot of ad…  ​Read More​YourStory RSS Feed

RELATED ARTICLESMORE FROM AUTHOR