The marketing department of Barclays is getting ready to relocate from London to India. As the bank seeks to reduce expenses and increase its utilisation of artificial intelligence, this change could threaten the employment of as many as fifty people. The in-house advertising business of the British lender will be downsized and outsourced by the end of August.The London-based content writing team at Barclays will be shutting down as part of the adjustments. From its base in Canary Wharf, the content section of the bank employs about twenty people. A bigger marketing content team in India is likely to take the place of the London positions at Barclays. Automated systems that generate digital copy and advertisements with a higher degree of personalisation will back up the new group. Even though there will be more people on the new team, the bank expects to save money on personnel thanks to cheaper wages.New Operational Changes at BarclaysMarketing materials, such as promotional content for Barclays’ website, will be created with the assistance of artificial intelligence by employees in India. This is all a part of a larger reorganisation in the marketing department of the bank. The plans were initially disclosed to the staff… Read MoreStartupTalky- Business News, Insights and Stories
