India’s packaged food industry has long been dominated by sweet protein bars, cereal snacks, and imported health supplements. But as awareness around nutrition grows, a new wave of entrepreneurs is experimenting with formats that are both functional and rooted in local tastes. In Assam, where meat consumption is culturally embedded, the idea of a savory protein bar, one that carries the umami of chicken rather than the sugar of oats, is starting to find its place.IndiMeat, founded by Sayanika Deka, is one of those ventures. What began as a personal search for protein‑rich diets has grown into ready‑to‑eat chicken bars and nutraceutical powders, supported by Assam’s startup ecosystem and driven by a vision to make protein convenient, affordable, and culturally resonant.Watch nowA personal triggerSayanika’s journey into entrepreneurship began at home. When her father was diagnosed with dementia, doctors prescribed a protein‑rich diet. That moment made her realize how little was available in the market that was both protein‑dense and culturally familiar. “That is where I realised the importance of protein,” she recalls. From that point, she committed herself to developing products that could meet nutritional needs without compromising on taste.She sought specialized training and worked closely with institutions such as… Read MoreYourStory RSS Feed
