In a nation like India that loves chai, drinking tea is a natural, everyday practice. But drinking coffee is often an out-of-home occasion, evokes deep conversations and sometimes leads to business ideas that fructify into cult offerings. For Arman Sood, Ashwajeet Singh and Ajai Thandi, founders of the new-age coffee brand Sleepy Owl, the last one came true. Driven by their passion for the perfect brew, they left their corporate jobs and started crafting great-tasting coffees with custom flavours, designed for home consumption. Set up in 2016, the Delhi-based challenger brand started production with a ready to drink, Cold Brew Box. Today, the VC-funded startup offers a diverse range that covers cold brew packets and hot brew bags, instant coffee, cold coffee cans, South Indian filter coffee, ground coffee varieties, coffee merchandise and recently launched protein Coffee (Profee) and RTD Matcha variants. About 55% of their revenue comes from dry coffee powder and the remaining 45% from other coffee-based beverages. Sleepy Owl coffee is available in more than 15K retail stores, online marketplaces like Amazon and Flipkart, quick commerce platforms like Blinkit, Swiggy Instamart and Zepto, and its D2C website. How Three Friends Turned Their Love For Coffee Into A… Read MoreInc42 Media
