Headquartered in NCR, Elixiir Foods has raised a $9 million seed round led by 3one4 Capital with participation from Incubate Fund Asia to build an omnichannel, technology-driven food platform focused on becoming the most trusted source for fresh, wholesome (organic, natural, pesticide- and antibiotic-free, minimally processed) and gourmet food.  The platform spans categories such as Fresh Produce, Dairy, Meat, Poultry, Seafood, and daily essentials, including Flours, Rice, Spices, Ancient Grains, Condiments, Snacks, Beverages, Ready-to-Eat, and Frozen Foods.Founded by Arvind Mediratta and Ambuj Narayan, the format integrates farm-led sourcing, a high-trust private label engine, supported by a centralized wholesale and supply platform that enables efficient sourcing, distribution, and replenishment across multiple demand channels. Positioned as “affordable premium,” Elixiir Foods delivers five-star quality at compelling prices, designed specifically for dense urban micro-markets, through flexible, partner-enabled, and platform-led distribution models.The launch comes at a structural turning point for Indian consumption. As India’s GDP per capita crosses the $2,500 inflection point, a critical mass of over 150 million urban consumers is shifting away from low-priced, basic staples towards higher-quality, healthier foods. Elixiir Foods is focused on offering clean, healthy, and high-quality products designed for such behaviour change in urban markets.Arvind Mediratta, Founder and CEO of Elixiir Foods, said, “India is no longer looking…  ​Read MoreStartupTalky- Business News, Insights and Stories

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