India’s religious and spiritual market was valued at $58.6 Bn in 2023 and is projected to grow at a 10% CAGR through 2032. But much of this category, especially spiritual jewellery and wearables, has historically operated on trust and tradition, with little reliance on lab testing or formal quality benchmarks. Sacred items such as rudraksha, bead wood, and certain gemstones are often sold with unreliable lab certificates or even without documentation, making it difficult for buyers to verify authenticity. With few consistent benchmarks and uneven access to verified products, the category carries a persistent verification gap despite growing demand. For Ritoban Chakrabarti, the opportunity was straightforward: make authenticity verifiable, then make it wearable. With two decades of experience in performance marketing and business building, he approached the category as a trust-and-conversion problem. That background positioned him to tackle authenticity challenges in a faith-led category and convert market potential into steady growth. This led to the launch of Japam, a D2C brand for modern spiritual wearables, built on QR-linked batch testing reports as a default trust layer. Focus On Credibility, Relevance And Reach Japam uses batch testing reports (BTRs), with every batch tested at accredited labs. Each product carries a QR… Read MoreInc42 Media
