In its transition out of Hindustan Unilever, ice cream seller Kwality Wall’s (India) intends to become a “snacking” company that sells its products all year round. According to Chitrank Goel, executive director of Kwality Wall’s (India) Ltd, the company is spearheading the transition of ice cream from a dessert to a commonplace frozen food. KWIL, which separated from parent company HUL in December, said in an interview just before the company’s stock exchange listing on February 16th. Following last month’s offering on the Euronext Amsterdam and demerger from the parent company Unilever, the Indian spinoff was announced.Why KWIL is Shifting its Business?The goal of Kwality Wall’s marketing campaign is to change people’s ideas about ice cream as just a summertime treat and instead promote its goods all year round. This is an impulse category, according to Prashant Premrajka, Kwality Wall’s chief finance officer. “When I want to snack, ice-cream is the healthiest choice that is available to me,” he added. The summer months, nevertheless, account for over 60% of the company’s yearly sales, he pointed out. Present-day India is home to three iconic Kwality Wall’s brands: Magnum, Cornetto, and Kwality Wall’s.The top four ice cream brands in the world—Magnum, Ben… Read MoreStartupTalky- Business News, Insights and Stories
