India’s $9 Bn agritech market opportunity is at a decisive point as it grows to reach $28 Bn by 2030. Long defined by fragmented supply chains, price opacity and working capital stress, agriculture sees a steady recalibration, as a breed of agritech startups step into the space once considered too complex, too rural, and too low-margin to fix at scale. This shift is not cosmetic. From procurement and warehousing to credit access and market linkages – technology is modernising the traditional pillars of Indian agriculture. According to Inc42’s Indian Agritech Market Landscape Report 2025, the sector is moving beyond pilots and proofs of concept, with the startups embedding themselves deeper into farm-level workflows and post-harvest value chains. As Indian agriculture grappled with structural inefficiencies for decades, farmers remained disconnected from real-time price signals, storage losses eroded margins, and financing arrived late, if at all. But data, logistics intelligence and platform-led models are now reshaping how value moves from farm to market, albeit unevenly and often under real-world constraints. It is against this backdrop that Inc42, in collaboration with StarAgri, is rolling out UpNext, a nine-part deep-dive series exploring the startups actively rebuilding the Indian agri-economy landscape. The series goes beyond… Read MoreInc42 Media
