Quick commerce company Zepto has discontinued its loyalty and subscription programme Zepto Daily, according to a person aware of the matter. The programme is no longer visible on the app, which has undergone a significant revamp in recent months.“As part of this ongoing optimisation, we periodically review and refine our subscription and loyalty constructs based on user feedback, engagement patterns, and long-term value creation,” a company spokesperson said. “Our focus remains on building offerings that are simple, transparent, and aligned with what our customers value most.”Zepto Daily was sold for as little as Re 1 per month, offering benefits such as free deliveries beyond a certain cart value threshold. The programme was an evolution of Zepto Pass, the company’s earlier loyalty offering.Zepto Pass was initially priced at Rs 299 per month before being sharply reduced over time to as low as Rs 19 per month, reflecting the company’s efforts to drive adoption. Devendra Meel, Zepto’s chief business officer, had previously overseen the loyalty programme before moving into the CXO role.In April 2024, CEO Aadit Palicha said the company had crossed 4 million Zepto Pass subscribers.“4 weeks ago, I posted about Zepto Pass crossing the 2M subscriber milestone. Now, we’re at…  ​Read More​YourStory RSS Feed

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