When Fig Living began its journey, the intent was simple: to create thoughtfully designed lighting that people would want to live with every day. What followed over the next year was not a loud launch or a blitz of campaigns, but steady momentum driven by how the products were being received in real homes.Within its first year of operations, Fig Living scaled to an ₹8 crore Annual Recurring Revenue, with ₹6 crore already achieved year-to-date, indicating consistent demand rather than a one-time spike. The growth came as the brand expanded its presence across its own D2C platform as well as marketplaces, building trust gradually through product performance, social media platforms, and trusted partnerships.Central to Fig Living’s approach has been a belief that while most products are designed around the 9 to 5, homes are actually lived in from 5 to 9, the quieter hours reserved for rest, reflection, conversations, and personal rituals. This philosophy has informed how the brand thinks about form, light, and materiality. Instead of chasing trends or replicating popular silhouettes, Fig Living invested early in developing its own design language, one rooted in warmth, balance, and everyday usability. This intent-led approach has resulted in 36 registered design… Read MoreStartupTalky- Business News, Insights and Stories
