Cava Athleisure, a fast-growing Indian everyday-wear brand built with a function-first approach, has raised INR 40 crore in its Series A funding round. The round was led by Sharrp Ventures, the consumer-focused investment firm, which invested INR 21 crore, with participation from V3 Ventures (founded by Arjun Vaidya, an early Cava customer) and existing investor Spring Marketing Capital. Post this funding round, CAVA is valued at INR 2,150 million (INR 2.15 billion).Founded in 2022 by Ria Mittal and Shreya Mittal, Cava Athleisure is redefining India’s athleisure space with a sharp focus on India-specific fits, fabric-led product innovation, and consistent product quality. Designed for movement and modern living, the brand has built strong traction among Gen Z and Millennial consumers, earning high recall and deep loyalty in a highly competitive category.In a short span of time, Cava has emerged as a youth-first brand that blends comfort, performance, and style—catering to India’s rapidly growing health- and wellness-conscious consumer base.The capital raised will be deployed to accelerate new product development, strengthen brand building, expand omni-channel distribution, and deepen the leadership team, as Cava enters its next phase of scale.Ria Mittal and Shreya Mittal, Co-founders, Cava Athleisure, said “We founded Cava to build an… Read MoreStartupTalky- Business News, Insights and Stories
