Coca-Cola anticipates that India will rank as its third-largest market by volume in the upcoming years; hence, the company is assessing acquisition options there. The Coca-Cola Company, an international beverage company with headquarters in Atlanta, is searching for acquisitions in India.Through these acquisitions, the firm aims to grow into its third-largest market in the years to come. During a roundtable with select reporters, John Murphy, the company’s president and CFO, stated that local brands are one approach to satisfy consumer needs and that some of the competitors of Coca-Cola in India are fairly strong. The company is working on a few projects. Bolt-ons can enhance the brand’s existing items while addressing a gap in the range.Company Aims to Acquire Local Beverages FirmsRegarding competition, Murphy also emphasised that the Indian beverage industry’s increasing level of rivalry is a reflection of its allure. “We observe how scalable businesses are, and considering the vastness of India, scale is not an issue. Murphy continued, “It’s whether the brand itself has the wherewithal to be attractive to the consumer base,” adding that there are plenty of chances to consider in the Indian market. ‘It’s not surprising at all,’ he continued. “That intensity keeps rising as… Read MoreStartupTalky- Business News, Insights and Stories
