Portuguese football superstar Cristiano Ronaldo has made a major investment in health and wellness technology developed by Herbalife Ltd., the nutritional supplements and wellness firm he has partnered with for more than a decade. Ronaldo has invested $7.5 million (around £6.3m) to acquire a 10% equity stake in a Herbalife subsidiary that holds the Pro2col technology.The deal marks a significant move for the global sports icon, who has been Herbalife’s global nutrition partner since 2013, and reflects his growing focus on health tech and personalised wellness. The investment announcement also coincided with Herbalife’s latest financial results, which showed solid sales growth for 2025.What Ronaldo’s Investment Means for Pro2col and HerbalifeHerbalife said Ronaldo’s investment gives him a 10% ownership interest in HBL Pro2col Software, LLC, a subsidiary that owns and operates the Pro2col platform, Herbalife’s digital, personalised health and wellness system.Pro2col is designed to help users build tailored wellness plans. It works by collecting individual health and lifestyle data and generating personalised recommendations, including nutrition and daily habits. At the heart of the technology is Pro2Score, a proprietary wellness scoring system that measures progress against key health indicators.Ronaldo’s investment is more than just financial. Along with buying the stake, he has…  ​Read MoreStartupTalky- Business News, Insights and Stories

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