D2C lifestyle brand Salty has raised INR 30.1 Cr (about $3.3 Mn) in a funding round led by MG Investment, with participation from existing backers Anicut Capital, All In Capital and JK Group, and a host of new angel investors. Salty plans to deploy the funds to deepen its presence in categories like watches, sunglasses, scarves, belts and bag charms. It also plans to enter the bags category with the launch of ‘Salty Bags’. A portion of the capital will go into strengthening its core team, widening its reach across ecommerce and quick commerce channels and setting up a flagship store, the startup said in a statement. Founded in 2022 by Sonaal Goel, Twisha Gupta and Kanishka Garg, Salty sells jewellery, accessories, and other lifestyle items. It boasts a collection of over 2,000 designs across categories like sunglasses, hats, bag accessories, belts and more. The brand claims to utilise superior alloys and stainless steel, ensuring durability without compromising affordability, and minimising the risk of allergies. The brand caters to both men and women. Salty claimed it shipped its products to more than 18,000 pincodes in the past year. The startup, which featured in the January 2024 edition of Inc42’s flagship… Read MoreInc42 Media
