Navigating many Indian cities can be a significant challenge. For a long time, finding a quick and affordable ride was difficult. A new generation of startups is addressing this, and Rapido is a notable example. They officially hit unicorn status in September 2024, which shows their strategy is working. So, how did they pull it off? Let’s break down their business strategy and get into the details of the rapido revenue model.Understanding Rapido’s business modelBefore we dig into how Rapido makes its money, it’s helpful to get a handle on its basic business model. At its core, Rapido is a tech-based aggregator platform. You can think of it as a service that connects people needing a ride with riders, known as “Captains,” who can provide one.Founded in 2015 by Aravind Sanka, Pavan Guntupalli, and SR Rishikesh, Rapido decided not to compete directly with Ola and Uber. Instead of cars, they focused on bike taxis.This was a strategic decision. In India’s congested cities, two-wheelers are often the quickest and cheapest way to travel. By focusing on this, Rapido found its own unique spot in the market.They didn’t stop with bikes, though. The company has grown into a broader mobility platform. They… Read MoreStartupTalky- Business News, Insights and Stories
