D2C beauty and personal care brand ClayCo Cosmetics has secured ₹29.99 Cr (about $3.3 Mn) in a fresh funding round from London-based early-stage investment firm Twenty Nine Capital Partners. The startup’s board allotted 1,529 Series A non-cumulative CCPS of face value of ₹50 each at a premium of over ₹1.96 Lakh to Twenty Nine Capital Partners V Limited Partnership on December 12, 2025, according to its MCA filings accessed by Inc42. The allotment of securities was made on December 23, 2025. Questions sent to ClayCo founder and CEO Niharika Jhunjhunwala on the funding round didn’t elicit any response till the time of publishing this story. Founded in 2023 by Jhunjhunwala, ClayCo is a premium skincare brand which claims to seamlessly blend ancient beauty rituals with modern science. Its debut collection was the ‘Rituals of Japan’, which blends Japanese beauty traditions with Indian skincare. The brand sells products like cleansers, moisturisers, face washes, serums, masks, polishers, glow essences and sponges, among others, via its website, ecommerce marketplaces such as Amazon, Nykaa, Myntra, Tira, and quick commerce platforms like Zepto and Blinkit. Notably, the BPC startup, which featured in the October 2024 edition of Inc42’s flagship ‘30 Startups To Watch’, previously raised… Read MoreInc42 Media
