AI-native martech startup Fibr AI has raised $5.7 Mn (about INR 52 Cr) in a seed funding round led by existing investor Accel. Other investors that backed the startup included WillowTree Ventures and MVP Ventures, along with several other angel investors. The startup plans to use the fresh capital to strengthen its AI and product capabilities, expand its customer base and hire across roles like engineering, product, marketing and sales. Founded in 2023 by Ankur Goyal and Pritam Roy, Fibr builds AI-powered marketing and web experience tools for brands. The startup focusses on helping businesses reduce customer acquisition costs (CAC) and improve conversion rates by making websites and landing pages more personalised and adaptive to user intent. Fibr’s flagship product, Pilot, allows its clients to create personalised landing pages for campaigns run across ads, emails and SMS. Another product, Blocks, helps marketers reuse and adapt existing content across formats, such as converting a high-performing Facebook ad into a blog post or a Google search ad. Over time, Fibr has expanded its product into what it describes as an “agentic web experience layer”, where businesses can respond to users online in real time based on their context. The Dover-based startup primarily… Read MoreInc42 Media
