In India’s premium alcobev market, consumption trends are no longer shaped solely by price points or bar menus. Increasingly, they are driven by travel, pop culture, and global exposure. For Monika Alcobev, an importer and distributor of premium alcohol brands, this cultural shift is its growth strategy.Two of Monika Alcobev’s recent additions—Korean soju ‘Jinro’ and Spanish liqueur ‘Licor 43’, offer a clear view into how the company thinks about growth. Neither brand is positioned merely as a new SKU; both are anchored in broader cultural movements already playing out in India.Licor 43 “We are India’s top importers catering to independent brands from across the world, serving as a platform for sales, marketing, and distribution in India,” says Kunal Patel, Managing Director, Monika Alcobev. “We want to maintain that position and get as far as we can go in the coming future.”The Mumbai-based brand today sits at the intersection of global culture and Indian aspiration. For Patel, the way forward is clear—anticipate cultural shifts early, build scale, and ensure that when the Indian palate evolves, the required brands are already on the shelves. Culture before categoryIts latest launch, Licor 43, taps into the country’s growing coffee and cocktail culture. “There’s a signature drink… Read MoreYourStory RSS Feed
