Gujarat-based snacking brand Balaji Wafers on Thursday said it has entered into a definitive agreement to receive strategic investment from General Atlantic for an undisclosed value. According to older media reports, Balaji owners were looking to dilute 10 to 15% stake at 10 times EBITDA. The company’s valuation is around $3.5-4 billion, but the promoters are expecting around $5 billion in valuation. The deal comes amid larger interest in Indian family owned businesses particularly from global private equity players. In March last year, Singapore-based Temasek acquired 10% stake in Haldiram for Rs 8,500 crore, valuing the business at Rs 85,000 crore. Following this, Haldiram also secured funds from L Catterton and Alpha Wave Global and Abu Dhabi’s International Holding Co. In mid 2025, ChrysCapital acquired a 90% stake in bakery chain Theobroma for Rs 2,410 Crore. Following this, Vixar Partners led a consortium in December 2025 to pick up a 45% stake in The Belgian Waffle Co for Rs 770 Crore, valuing the dessert giant at ~Rs 1,700 Crore.”General Atlantic’s investment will support our efforts to establish and operate world-class facilities, invest in innovation and build a professional team to help drive the next phase of growth for the Company.…  ​Read More​YourStory RSS Feed

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