As climate pressures intensify and sustainability moves from intent to action, a new generation of startups is emerging from India’s states, building solutions that are both impact-driven and commercially viable. Punjab, with its deep agricultural roots and rapidly evolving industrial base, is fast becoming a critical testbed for this transition.HDFC Bank, in partnership with AIC at Indian School of Business (ISB), has launched ArthX, a sustainability-focused initiative under the HDFC Bank Parivartan Startup Grants program. Designed specifically for revenue-stage startups in Punjab, ArthX aims to back founders translating climate ambition into scalable, real-world solutions. Strengthening this ecosystem-led approach, Startup Punjab has joined ArthX as the government partner, enabling deeper regional alignment, policy support, and on-ground impact.With a total grant corpus of Rs 1 crore, the program is now open for applications from Punjab-based startups.What ArthX offersArthX brings together grant funding, strategic mentorship, and access to institutional and industry networks to help founders move from early traction to scale. Selected startups will be eligible for grant support of up to Rs 10 lakh, along with guidance to accelerate commercial growth and measurable impact.The initiative targets startups working across key sustainability themes, including climate action, waste management and circularity, renewable energy and… Read MoreYourStory RSS Feed
