Marketing automation is no longer a nice-to-have for growth teams. It has become infrastructure. The global marketing automation market is projected to reach $13.71 billion by 2030, and 78% of marketers already use automation tools actively, according to Salesforce’s State of Marketing report.The conversation has shifted, too. What used to be “email marketing software” has evolved into omnichannel orchestration covering email, SMS, push notifications, and in-app messaging. And right now, AI integration is table stakes across every platform on this list, not a premium feature reserved for enterprise tiers.This guide is for founders, growth marketers, CMOs, and RevOps teams who are either evaluating their first marketing automation platform or considering a switch. We cover seven tools across different segments: all-in-one platforms for enterprises, specialists for eCommerce and SaaS, and budget-friendly options for startups. Each recommendation includes verified pricing, specific feature strengths, and honest assessments of limitations.The criteria? Feature depth in workflow building, AI maturity, integration ecosystem quality, pricing transparency, and scalability from startup to enterprise.How We Selected the Best Marketing Automation ToolsTo make this comparison useful rather than another feature checklist, we evaluated each platform against a consistent set of criteria.Feature depth: Does the workflow builder support complex branching logic,…  ​Read MoreStartupTalky- Business News, Insights and Stories

After a pathbreaking 2025, 2026 has already kicked off on a high note. January saw two new-age tech listings materialise, the year’s first unicorn, and a clutch of IPO filings.    The scale underpinning this momentum is hard to ignore. India enters 2026 with 127 unicorns, 147 soonicorns, 60+ minicorns, 58 listed new-age tech ventures and over 2 Lakh DPIIT-registered startups.    Together, these moves signal that the world’s third-largest startup ecosystem is ready to set the agenda for India’s next growth chapter. But momentum does not mean smooth sailing. The past month threw up uncomfortable reminders of what comes with scale.    The fraud allegations engulfing beleaguered real-money gaming giant WinZO and the intensifying debate over gig worker welfare raised questions of trust, governance, and accountability.    And then there’s the quiet, deeper shift underway. With sustained government and institutional push, the ecosystem appears to be stretching beyond its familiar consumer-facing playbook to deeptech and other frontier technologies. Deepinder Goyal’s decision to step away from the day-to-day operations at Eternal to pursue riskier new ventures is emblematic of this mood.   Against this backdrop, we are back with Inc42’s flagship “30 Startups To Watch” series. In line with the…  ​Read MoreInc42 Media

Your salary pays the bills. Your second income buys you options.For many salaried Indians, the idea of a side income often stops at tutoring, freelancing, or stock markets. But beneath the surface, there are lesser-known income streams that require low capital, fit into evenings or weekends, and quietly compound over time.These are not overnight riches. They are practical, overlooked opportunities that work within the constraints of a full-time job. Let’s have a look 5 side income gigs you can try! Why second income streams matter more nowRising living costs, slower salary growth, and job uncertainty have changed how salaried professionals think about money. A single income is increasingly risky.What makes side incomes more attractive today is accessibility. Many opportunities now require minimal capital, use existing platforms, and qualify for simplified tax treatment under presumptive taxation schemes for professionals and small businesses.5 side income opportunities Upcycled tech accessories from e-wasteUrban centres like Mumbai & Bangalore generate massive amounts of e-waste. Old phone cases, chargers, and accessories often end up in scrap markets at little to no cost. With basic heat tools, these materials can be repurposed into phone stands, wallets, or desk accessories. Eco-conscious consumers are willing to pay a premium…  ​Read More​YourStory RSS Feed