After reaching $8.1 Bn in 2024, India’s Ayurvedic market is projected to grow at an 18.4% CAGR between 2026 and 2030, reaching $22.4 Bn by 2030. The momentum is being fuelled by rising preference for ‘natural’ wellness and the expansion of ecommerce distribution. But the growth masks a friction: traditional Ayurvedic formats feel dated, while modern wellness products often struggle to earn trust. Traditional Ayurvedic products often feel outdated. Modern supplements are met with scepticism because they lack the depth and credibility of ancient science. What consumers seek is an optimal synthesis: the legacy ayurveda married to the scientific rigour to build trust. Deepak Agarwal saw this disconnect and founded AURIC to make Ayurveda easier to adopt globally through modern, daily-use formats. The D2C brand offers science-backed Ayurvedic formulations optimised for everyday use, addressing lifestyle issues people often live with silently — liver stress, bloating, constipation and fatigue. AURIC exports to 10+ countries, including the US, the UK, Australia, the UAE, Saudi Arabia, South Africa and Singapore. Effervescent Formulations Overcome Logistics Hurdles AURIC’s pivot was to shift from high-logistics functional beverages to effervescent supplements that fizz and dissolve in water, herbal teas, and other drinks. The move improves shelf stability… Read MoreInc42 Media
