India’s eco-friendly home hygiene market is set to double from $14.25 Bn in 2024 to $28.44 Bn by 2030, fuelled by the rising demand for sustainable alternatives. But for decades, everyday convenience came at a hidden cost. BECO’s founders — brothers Aditya and Anuj Ruia and their close friend, Akshay Varma — saw this during a beach cleanup in Mumbai, where they came across a chocolate wrapper from the 1990s. It drove home a simple truth: plastic doesn’t disappear, it lingers. The moment also sharpened their conviction that everyday home care products should deliver high efficacy without compromising environmental or human health safety. In 2017, the trio launched BECO as a biodegradable home care brand, choosing bamboo as its hero material and using coconut-based enzymes in its cleaners. The goal was to make sustainability accessible and counter the belief that ‘natural’ means less effective. Building Performance Through Natural Sciences BECO’s advantage lies in its control over design and formulations. While manufacturing is handled through partners, the brand develops its core solutions in-house, backed by R&D. Its product philosophy is anchored in material integrity. All its tissues and towels are sourced from bamboo plantations instead of wood pulp, ensuring zero deforestation.… Read MoreInc42 Media
