India’s water purifier and bottled water market is projected to reach $7.72 Bn (2032) and $14.97 Bn (2031), respectively. Unsurprisingly, these are now the go-to sectors for securing drinking water, as tap water quality has worsened. For millions of urban migrants and young professionals, the barriers go beyond the upfront costs of buying and installing water purifiers. They pay maintenance fees, buy filter replacements and cope with relocation challenges. As a result, most rely on plastic water bottles, which are unsuitable for drinking. After experiencing similar challenges firsthand as flatmates in Bengaluru, Vijender Reddy Muthyala and Manas Ranjan Hota recognised it as a public health issue masquerading as convenience. Building on this insight, the duo launched DrinkPrime in 2016 with a ‘rent-to-own’ subscription model that eliminates device costs and provides free lifetime maintenance, delivery and relocation services. The brand also offers a connected mobile app that links to the purifier, allowing users to track water quality and consumption in real time. Building Water Lifelines Based On City-Specific Science DrinkPrime follows a city-specific product design approach, as its portfolio is built around distinct urban challenges. Products are developed at a dedicated contract manufacturing unit in Bengaluru, where every stage, from raw… Read MoreInc42 Media
