How Kentrix.ai Is Helping Brands Rethink GTM Strategies Using Granular Data And AI

Which is the ideal location to set up a petrol pump? During his time at Jio-bp as a retail network planner and later at Accenture as a management consultant, Divyansh Raghuvanshi realised how often decisions like these still get made on patchy data and judgment calls.  That’s when he stumbled upon Kentrix, which offered an exhaustive dataset to identify the location that would make the most business sense for the new outlet. The dataset was built by Rahoul Anders, who spent years at AC Nielsen and Acxiom in Europe before deciding to focus on India. Anders realised that despite being one of the world’s largest and most complex consumption markets, India lacked a unified, credible, and protected consumer intelligence backbone. Working with Anders and the granular, household-level dataset he had built for India, Raghuvanshi applied it to some of Accenture’s most high-impact GTM work. Having seen what highly localised consumer data could unlock, he believed Anders’s dataset could change how Indian brands shape their go-to-market strategies. The conviction was so strong that he decided to let go of his full tuition sponsorship from Accenture for his master’s at Stanford Graduate School of Business and started to collaborate with Anders to…  ​Read MoreInc42 Media