After working across India, the US and China, Amit Srivastava kept running into the same challenge: the nutraceutical supply chain remained deeply fragmented.“On one side, branded formulation companies struggle to get the right ingredients, manufacturing technologies, and regulatory inputs to launch innovative products. On the other side, there are scientists, small innovators, and niche companies doing brilliant work with no real way to break into the networks of large brands and established supply-chain players,” he tells YourStory. To bridge this gap, Srivastava founded Nutrify TodayNutrify Today in 2020. It is an AI-driven, curated and audited data platform that helps branded formulation companies design differentiated portfolios, explore intellectual property (IP) potential, and back products with strong scientific evidence. Srivastava says the platform helps companies commercialise products in about nine months across 13 countries, instead of the usual two to three years. “In parallel, the platform scans over 2,300 audited suppliers, including ingredient players, contract manufacturers, and research organisations, and intelligently matches them to relevant innovation opportunities,” he says. In its mission to democratise the global nutraceutical supply chain, the founder claims that Nutrify Today has over 78,000 industry stakeholders globally. The Bengaluru-based deeptech startup operates with a 40-member team.Empowering the nutrition movementThe Nutrify team… Read MoreYourStory RSS Feed
