India’s baby care market is projected to reach $9.5 Bn by 2031, but parent trust hasn’t kept pace. Despite rising awareness, synthetic and conventional products still account for 75.12% of the category, leaving many parents wary of chemical-heavy formulations. As the gap between mass-market availability and parental trust widens, demand is shifting towards cleaner, more transparent products. Organic baby care products are projected to grow at a 13.6% CAGR through 2031, making room for brands that use safe, natural ingredients with proven efficacy. However, adoption at scale is still struggling. The bottleneck is not a lack of interest but the absence of trusted and standardised Ayurvedic alternatives. Riddhi and Ripul Sharma, a husband-and-wife duo, saw an opportunity to reinvent this space and launched BabyOrgano. The wellness brand for babies and kids focusses on safe, clean formulations made with clinically proven herbs and the traditional knowledge of Ayurveda. Over the years, it has added a wide range of skin, hair, oral, bath care products, along with daily wellness essentials and immunity boosters. Clinical Rigour Behind Herbal Formulations BabyOrgano’s USP is rooted in R&D-led formulations and multi-tier testing, where ingredients are assessed against modern paediatric standards. Control over formulations, from ingredient selection… Read MoreInc42 Media
