Automaker Hyundai Motor India has expanded its popular i20 hatchback lineup with a new entry-level variant called the ERA for the 2026 model year. This addition is designed to make the i20 more accessible to buyers seeking the brand’s appeal and quality in a value-focused package, especially in the highly competitive premium hatchback segment. The new i20 ERA sits below the existing variants in pricing and features, offering essential comforts and modern design in a package tailored for first-time buyers and urban commuters. It arrives as part of Hyundai’s broader strategy to strengthen sales volumes and market appeal in a segment dominated by rivals like Maruti Suzuki Baleno and Honda Jazz. Pricing and Positioning The i20 ERA is positioned as the most affordable i20 variant in the Indian market, with prices estimated at around ₹6.50 lakh (ex-showroom). This competitive pricing aims to attract buyers who want the i20’s refined driving experience without premium-segment pricing. By introducing a value-oriented trim, Hyundai hopes to capture customers who might otherwise choose slightly lower-priced alternatives, expanding its reach across price-sensitive demographics while retaining the i20’s reputation for quality and feature richness. What the i20 ERA Offers While the ERA is the base variant, it… Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups
