Amid bid to simplify its offerings, IPO-bound quick commerce major Zepto has shut down loyalty and subscription programme Zepto Daily. The subscription plan is no longer visible on Zepto’s app, which has seen several changes in recent months. In a statement, a company spokesperson said that Zepto is “constantly working to improve the user experience and regularly experiments with its offerings to deliver meaningful value to customers.” As part of this effort, the company periodically reviews and refines its subscription and loyalty programmes based on user feedback, engagement trends and long-term value considerations. “Our focus remains on building offerings that are simple, transparent, and aligned with what our customers value most,” the spokesperson said. The development was first reported by YourStory. Zepto launched Zepto Daily in late 2024 as a revamped, low-cost membership offering aimed at boosting order frequency. It offered subscribers benefits such as free delivery on orders above a minimum threshold and select discounts, similar to what users previously received under Zepto Pass. In some markets, the company even priced it as low as ₹1 to drive adoption. For context, Zepto Pass was first launched at ₹99 per month but the price was cut multiple times to drive… Read MoreInc42 Media
