ITC Group plans to launch a number of packaged foods with a focus on freshness. From cookies and cakes to chutneys and namkeens, it will be accessing its food-tech platform as it sharpens its push into premium items. Through its food-tech cloud kitchens, the corporation is quietly establishing a portfolio of shorter shelf-life items and feeding them into the market via e-commerce platforms.The programme is presently being implemented in Bengaluru, home to ITC’s food and food-tech platform. Hemant Malik, executive director of ITC and head of the company’s foods and personal care divisions, stated that the fresh packaged food products variety will be gradually expanded and that the rollout will be in line with the company’s food-tech expanding footprint.ITC Adding Unique Food Range in FMCG Domain: MalikMalik noted that ITC’s new fresh food line is distinctive in the FMCG sector. He noted that the business has been able to deliver unique services in this field, leveraging the cloud kitchen ecosystem that it has established in the last few years. According to Malik, the group’s cloud kitchen team creates the dishes before distributing them via e-commerce sites like Blinkit and Swiggy. In an integrated hub-and-spoke approach, these cloud kitchens function as… Read MoreStartupTalky- Business News, Insights and Stories
