StartupTalky presents Recap’25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future.In this edition of Recap’25, StartupTalky speaks with Mahimm Gupta, Founder of PPMS Group, who shares insights on formalising India’s merchandising ecosystem through technology-led field execution, transparency, and data-driven accountability. He reflects on how in-store visibility, compliance, and real-time intelligence have become mission-critical as brands compete for shelf space across an increasingly complex and omnichannel retail landscape.Gupta explains how PPMS’s proprietary platform FRAMe has evolved from a basic mobile reporting tool into a full-scale analytics and AI-enabled execution engine, processing millions of store images and enabling predictive compliance scoring for brands. The conversation explores how PPMS uses image recognition, automation, and dashboards to improve field productivity, optimise retail performance, and convert store-level data into actionable business insights. He also shares key learnings from 2025 and PPMS’s roadmap for 2026, including deeper AI integration through FRAMeAi and FRAMeIQ, enhanced learning tools, and expanded digital payout systems aimed at driving execution excellence and turning shoppers into buyers.StartupTalky: To start, can you briefly explain what PPMS does and the problem it was originally built… Read MoreStartupTalky- Business News, Insights and Stories
