On February 18th, MakeMyTrip announced a partnership with OpenAI to improve AI-led trip discovery and collect searches with high intent. As part of the partnership, MakeMyTrip will integrate additional AI capabilities into its app by leveraging OpenAI’s APIs. By integrating with the company’s generative AI planning assistant, Myra, travellers would be able to seamlessly transition from conversational inspiration to booking.With this change, the company claims it will be the go-to platform for AI-powered vacation planning. This will be accomplished by converting natural-sounding questions into options that are prepared for purchase across various services, including airfare, hotels, and auxiliary items.MakeMyTrip Beefing Up its AI DomainThe partnership signifies a change from being a bystander to actively engaging in AI-driven discovery. This paves the way for the platform to turn spoken intentions into bookable results. Co-Founder and Group CEO Rajesh Magow of MakeMyTrip said that the partnership with OpenAI makes it such that when travellers begin their adventure through conversation, MakeMyTrip is an easy extension of that discovery process. Deep integration of AI into the marketplace, supported by MakeMyTrip’s unique travel data, allows it to go beyond inspiration and provide scalable, tailored, bookable results.According to Oliver Jay, Managing Director, International, OpenAI, the goal… Read MoreStartupTalky- Business News, Insights and Stories
