Seven, a Mumbai-based fintech startup and one of India’s first contactless wearable payments companies, has raised a strategic pre-Series A investment from Shivam Malhotra, Founder of Malsons Ventures, a global entertainment venture studio and investment firm headquartered in Mumbai. As part of the transaction, Malhotra has acquired a 1% stake in the company.With this investment, Malhotra joins Seven’s existing investor base, which includes Venture Catalysts, Vinners, and Anchorage Capital Partners backed by the Sheth Family Office. The funds will be deployed for innovation, market penetration, product development, team expansion and overall business growth.Seven, best known for its flagship product 7 Ring, previously featured on Shark Tank India and has also entered the semi-final round of The Drapers Show India 2025. The startup operates in India’s rapidly growing digital payments ecosystem, which is projected to reach Rs 577 trillion by FY29.The 7 Ring is a certified wearable payment device supported by RuPay and MasterCard. Built on NFC technology, it enables tap-and-pay transactions without the need for charging, OTPs, PINs, or smartphone apps. The ring integrates with a prepaid wallet on the RuPay network and is powered by UPI.Commenting on the Investment, Malhotra said, “In the entertainment world, we trade in attention;…  ​Read More​YourStory RSS Feed

RELATED ARTICLESMORE FROM AUTHOR