Foraying into the lucrative protein supplementation segment, Menhood parent Macobs Technologies has entered a share purchase agreement to acquire 50.01% stake in health and wellness-focussed D2C brand Getmymettle for INR 10.5 Cr. In a stock exchange filing, the company said it bought 1.49 Lakh equity shares of the D2C brand’s parent Dhanta Wellness Pvt Ltd at INR 707.2 per share, taking the total deal value to INR 10.5 Cr. The deal is expected to fructify within one month. Founded in 2023 and umbrellaed nutrition product manufacturer Swasthum, Getmymettle offers protein focussed food supplements like Whey Protein, energy bars, protein bars, peanut butters among others. The brand’s turnover for the fiscal year FY25 declined 32% YoY to INR 13.4 Cr, while its PAT reduced 60% YoY to INR 1.6 Cr With the investment, Macobs wants to enter the lucrative protein segment, integrating this business with its own. Once the deal is closed, the company will operate Getmymettle’s whey protein and allied nutrition products, along with its brands, licenses, teams, supply chain, and digital assets. “The acquisition’s impact is expected to diversify the portfolio from grooming and lifestyle category into a higher repeat-purchase nutrition category, enabling cross-sell/bundling and potentially improving customer lifetime… Read MoreInc42 Media
