StartupTalky presents Recap’25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future.In this edition of Recap’25, StartupTalky speaks with Neha Mohanty, Founder and Director of StarFishGlobal Communications LLP, who reflects on how the communications landscape evolved from visibility-driven campaigns to strategy-led reputation building in 2025. As founders and leadership teams moved beyond vanity coverage, the demand shifted toward communication that could directly influence business outcomes — from partnerships and hiring to investor confidence.Mohanty shares how StarFishGlobal adapted by deepening its advisory role, integrating PR, digital, and content into unified narrative systems, and focusing on measurable impact rather than media volume alone. The conversation explores the non-obvious metrics that signal real brand momentum, the rising importance of context control in an era of AI-manipulated content and rapid misinformation cycles, and how technology and data are enabling more intelligent, responsive communication strategies.StartupTalky: StarFishGlobal is a boutique agency specializing in integrated communications. What was the most significant strategic shift in client demand you observed in 2025, and how did you adapt your service offerings?Neha Mohanty: The single biggest shift we’ve seen is clients stepping away from…  ​Read MoreStartupTalky- Business News, Insights and Stories

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