The phrase “same same but different” applies to Swiggy Instamart, Blinkit and Zepto as each player has found a unique approach to win customers in the highly-competitive quick commerce segment.According to a recent outlook report by investment management firm Bernstein, the very definition of quick commerce will evolve in 2026. Eternal’s Blinkit has emerged as a last minute store, relying on the promise of a wider range, quality and delivery timelines. Analysts are looking at it as a replacement for the neighbourhood mom & pop stores as well as local markets for seasonal general merchandise. Sriharsha Majety-led Swiggy is banking on a larger assortment as it looks to challenge for market leader position in the game. It has emerged as a competitor for large ecommerce players as it looks to “capture the traditional long-haul e-commerce wallet share in addition to the instant wallet share,” stated the brokerage. Also ReadRipe for growth: Why online grocers are keen to serve picky customers with premium produceAccording to the company’s latest quarterly update, about 50% of its dark store net additions in the September quarter were megapods or large format dark stores. These stores have a capacity to house 50,000 plus SKUs. The large… Read MoreYourStory RSS Feed
