The Indian government has introduced a much tighter timeline for social media companies and digital platforms to remove unlawful online content, requiring such material to be taken down within three hours of notice. This is a sharp change from the previous framework that allowed up to 36 hours for platforms to act, and represents one of the most rapid takedown requirements in the world. Under the amended Information Technology rules, companies that host user-generated content — including major platforms — must comply with takedown directives quickly or risk losing legal protections granted under Indian law. The new deadline will come into effect soon as part of broader online safety and content regulation reforms. What the Three-Hour Rule Entails The updated digital rules mandate that when a government authority issues a removal notice for unlawful, harmful or illegal content, platforms must: Remove or disable access to that content within three hours of receiving the notice. Act on all categories of unlawful material — including content that affects public order, security, defamation, hate speech or illegal activities. Adjust internal moderation systems and staff responsibilities to meet the accelerated compliance requirements. This shortened compliance window significantly raises the pressure on online platforms to… Read MoreBusiness Archives – Trak.in – Indian Business of Tech, Mobile & Startups
